Content Gap Analysis & SEO Action Plans | Waikay®

Our Content Gap Analysis Library

Real-world content gap analysis and SEO action plans, generated by Waikay

This is where you will find content gap analysis for real websites across multiple industries. It’s a great place to see what Waikay is actually capable of and showcases the types of deliverables available with our software. Just pick a vertical and find the perfect example for you!

Each action plan analyses how a website covers a specific topic, identifies structural, thematic, and topical gaps, and translates those findings into clear, prioritised recommendations.

Unlike traditional SEO tools that surface dashboards or keyword lists, these action plans represent the final strategic output: what to create, what to improve, and what to prioritise to strengthen topical authority.

Browse Content Gap Analysis by Vertical

• Authority Sites
• Consumer Brands
• E-Commerce Sites
• Local Businesses
• SaaS examples

Why These Examples Matter

These action plans show what those analyses look like in practice, across e-commerce, SaaS, public sector, and local business websites. If you’re researching:

• Content gap analysis examples
• SEO audit examples
• Topical authority and content strategy
• How to structure content for a specific topic

They are designed to be:

• Understandable without SEO jargon
• Actionable by content, SEO, and marketing teams
• Applicable across industries and languages

We also conducted separate research using these action plans in practice, analysing 19,000 structural gaps across 5,000 websites and uncovering patterns that are costing businesses visibility in both Google and AI platforms like ChatGPT and Perplexity. If you want to see what that research found and why it matters, the full report breaks it all down.

Read the full report here

What You’ll Find in These Examples

Each example in this directory is built from an automated analysis of publicly available website content and typically includes

• A topic-focused content audit (not a full site crawl)
• Identified content gaps compared with competitors and market expectations
• Clear separation between critical and significant gaps
• Practical recommendations covering New content creation, Content enhancement and Structural and internal-linking improvements
• A prioritised implementation roadmap

These are the same types of deliverables agencies and consultants traditionally produce as paid audits — here shown as real examples.

“Waikay helps me see the content gap between my brands and main competitor - this is key to understand what type of content I need create to compete or to stay ahead”

Haris C

How Waikay builds your Content Gap Analysis

1. Crawl your website pages
   Waikay scans your site and crawls your pages to understand what you talk about, how often, and in what context.

2. Extract entity‑level insights
   It identifies key entities (topics, concepts, brands, locations, services) and analyses how strongly and how clearly your site is associated with each one.

3. Generate assessment prompts
   Based on those entities, Waikay creates multiple prompts that “test” your content and positioning – effectively asking:

   Does this site really look like an authority on X? What’s missing? What’s unclear?

4. Collect and consolidate insights
   It then gathers all of those prompt‑level insights and combines them with the results of the entity audit (what you cover well vs. where you’re weak or absent).

5. Build a deep, prioritised SEO Action Plan
   From that combined view, Waikay produces a detailed plan showing:

   • Where your positioning is strong
   • Where entities are under‑served or confusing
   • Which pages or topics to create, improve, or restructure first

“I really like Waikay because it provides me with the ability to quickly generate topic reports and consolidate them into a comprehensive report. This functionality is incredibly helpful as it allows me to efficiently brief content teams and provide my clients with a clear understanding of where their visibility is lacking.”

Will K