AI Insights Category | Waikay®

Entity SEO, LLMs, and the Fundamentals That Still Win: A Conversation with Grant Simmons

2 June, 2026

In a wide-ranging interview on the Unscripted SEO podcast, veteran search marketer Grant Simmons makes the case that optimising for AI search is not a new discipline. Same fundamentals, new vocabulary. Career Entity SEO EntityMap standard Schema Fundamentals Homes.com What he’s working on 🗺️ Background A Career That Spans the Entire Web When Jeremy Rivera [...]

Metrics to Track with Waikay

20 April, 2026

Waikay tracks six core metrics that together tell you how AI models understand, describe, and recommend your brand. Each metric measures a different layer of AI visibility – from whether AI knows who you are, to which topics it associates you with, to whether the facts it states about you are actually true. This page [...]

RicketyRoo Case Study

10 April, 2026

RICKETYROO CASE STUDY How RicketyRoo Improved a Local Builder’s AI Visibility With One Structural Content Update This case study was written by Aimee Jurenka at Rickety Roo. Aimee used Waikay to identify where AI models were failing to connect a local builder to its core topic, designed and implemented a structural content strategy to fix [...]

AI visibility metrics: Discover how AI perceives your brand and your competitors

16 December, 2025

Do you know if artificial intelligence understands your brand better than your competitors’? In the new era of generative search, it is no longer enough to analyze Google rankings or measure clicks. What really matters is how AI models describe, recommend, and compare your brand to others. AI visibility metrics have become the new standard [...]

From SEO to GEO: How AI has changed the way brands are discovered

10 November, 2025

What if your brand didn’t exist for artificial intelligence? Every day, millions of users rely on models such as ChatGPT or Gemini to get information, compare options, and make decisions. If AI doesn’t know you, it won’t recommend you. Artificial intelligence is redefining the way people discover brands, products, and services. Today, it’s not enough [...]

Sentiment Analysis in GEO

4 November, 2025

Tracking “sentiment” in LLM output may not be as obvious, or even as useful as one might suppose. For a start, all of the LLMs have their own overall “personality” programmed into the responses. In addition, if the user asks “what is good about [topic/brand]” the sentiment will be a lot different to “what is [...]

How to Use Waikay to Deliver Value From Day One

29 October, 2025

AI is powerful, but it can be difficult to strike the right balance between adopting a new tool and proving its value quickly. With Waikay, you can start providing meaningful insights to multiple clients on day one. Here’s how: 1. Choose Competitors Wisely When you first set up Waikay, you’ll be asked to select two competitors. This step is more important than it [...]

How to talk about GEO to clients

28 October, 2025

Right now, nearly every call I take involves an agency under pressure. Their clients are anxious about “falling behind” in the AI race, and they’re turning to their SEO teams for answers. That creates a lot of stress — but also an opportunity. This article is designed as a resource for how to respond to those client questions, and [...]

Waikay’s Query Fan Out Feature

9 October, 2025

Waikay displays Gemini’s query fan out by prompt type.

SEMRush AI Toolkit vs Waikay

24 September, 2025

A head-to-head feature comparison between the AI visibility module of SEMrush and Waikay – the AI Visibility tool from InLinks.