Actionable AI Monitoring & Insights For Brands

Waikay delivers all the tools you need to monitor and strengthen your AI presence, offering proactive visibility across major platforms and actionable insights to boost accuracy, reputation, and success.

Brand AI Visibility Tracking

Brand Visibility is a full 360 view of how your brand places commercially across major LLMs. Waikay tracks your brand across 6 AI models and hundreds of prompts, revealing where you rank, how often you are cited, and how competitors compare. Each tracked prompt surfaces a share of voice score and a topical presence score, giving you a clear, data-driven picture of your AI footprint over time.

6

AI Models Tracked

100s

Prompts Per Brand

360

Degree Brand View

What Brand Visibility covers

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Share of Voice

See what percentage of relevant AI responses mention your brand vs competitors, tracked per prompt and per model.

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Topical Presence Score

Understand how strongly AI models associate your brand with the topics that matter commercially to your business.

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Citations and Sources

Discover which of your pages are being cited across AI models and which content is driving your commercial visibility.

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Competitor Benchmarking

Rank all competing brands side by side across every tracked prompt to identify gaps and opportunities.

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Trend Tracking

Monitor how your AI presence changes over time as you publish new content and models update their knowledge.

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Prompt-Level Insight

Drill into any individual prompt to see exactly how each AI model responded and where your brand placed.

Topic Reports

Topic Reports reveal how well AI models actually understand your brand. By testing a mix of training data and grounded data, Waikay produces an AI understanding score for each topic area. This uncovers content gaps that can directly guide your SEO strategy. You might be surprised by what the LLMs think they know about you.

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AI Understanding Score

A clear score showing how accurately each LLM understands your brand across each topic area.

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Content Gap Detection

Identify where AI knowledge of your brand is thin or missing, and use those gaps to guide your content and SEO priorities.

Fact Tracker

Waikay surfaces every AI-generated claim about your brand as a checklist you can act on. Mark facts as correct, flag inaccuracies, and stay on top of damaging hallucinations/">hallucinations before they spread. Take control of your brand narrative and make sure what the LLMs say about you is actually true.

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Verify or Flag

Work through AI-generated claims one by one. Tick what is accurate and flag anything that is wrong or misleading.

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Catch Hallucinations

LLMs can confidently state things that are simply not true. Fact Tracker puts you in control so nothing slips through unnoticed.

Source Tracking

Source Tracking is a dashboard of every citation Waikay collects across all monitored AI models. Citations are divided into two types: knowledge sources, which are the pages LLMs draw on when forming an understanding of your brand, and commercial sources, which are the pages cited in prompt tracking when AI models answer competitive queries in your niche. Filter and export these citations to guide your decision making across PR, SEO, hallucination risk, and misattribution.

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Knowledge Sources

Pages cited when LLMs are building their understanding of your brand. Reveals what is shaping your AI identity.

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Commercial Sources

Pages cited when AI models answer competitive prompts in your niche. Shows where you win and lose commercially in LLM responses.

GEO Action Plans

Never get stuck on what to work on next with tailored action plans based on topic level insights.

Topic-Level Insight

Waikay pinpoints the highest-impact opportunities across every tracked topic.

Prioritised Actions

A ranked list of content updates, new pages, and backlink targets ordered by expected AI visibility lift.

Track Progress

Waikay monitors whether AI models are picking up your changes as you implement them.

FAQ

What is AI brand monitoring and how does it benefit my business?

AI brand monitoring tracks how artificial intelligence models like ChatGPT, Gemini, and Claude perceive and present your brand. Waikay’s monitoring protects your brand reputation, ensures accurate representation, and prevents misinformation from spreading across AI platforms that millions of users rely on daily.

How does Waikay’s Brand AI Visibility Tracking work?

Brand AI Visibility Tracking gives you a full 360 view of how your brand places commercially across 6 major AI models. Waikay tracks hundreds of prompts and surfaces a share of voice score and a topical presence score for each one. You can rank your brand against competitors, monitor trends over time, and drill into individual prompt responses to see exactly what each model said and where you placed.

What is share of voice and topical presence in the context of AI visibility?

Share of voice measures what percentage of relevant AI responses mention your brand compared to competitors across tracked prompts. Topical presence measures how strongly AI models associate your brand with the topics that matter commercially to your business. Together they give you a clear data-driven picture of your competitive standing inside LLMs.

What do Topic Reports actually measure?

Topic Reports measure how accurately AI models understand your brand across each topic area. Waikay tests a mix of training data and grounded data to produce an AI understanding score per topic. This reveals content gaps where LLM knowledge of your brand is thin or incorrect, which can directly guide your SEO and content strategy. Many brands are surprised by what the models think they know about them.

What is the Fact Tracker and how does it work?

Fact Tracker surfaces every AI-generated claim about your brand as a checklist. You can work through each claim, mark it as correct, or flag it as inaccurate. This gives you a clear picture of where LLMs are saying things about your brand that are wrong or misleading, so you can take control of your brand narrative and stay on top of damaging hallucinations before they spread.

What is the difference between knowledge sources and commercial sources in Source Tracking?

Knowledge sources are the pages AI models cite when forming their general understanding of your brand. Commercial sources are the pages cited when AI models answer competitive prompts in your niche, revealing where LLMs look when deciding which brands to recommend. Understanding both types helps you identify what is shaping your AI identity and where you are winning or losing commercially in LLM responses.

How does Source Tracking help improve my AI presence?

Source Tracking gives you a filterable and exportable dashboard of every citation Waikay collects across all monitored AI models. You can use this data to guide PR outreach, identify content that needs updating, investigate hallucination risks, and fix misattributions where AI models are crediting the wrong source for information about your brand.

How does Waikay’s pricing compare to other AI monitoring tools?

Waikay offers exceptional value for money with patent-pending technology not available in other AI tracking and GEO tools. Our comprehensive platform combines multiple monitoring capabilities at a competitive price point compared to using separate tools or competitor tools for each function.